Events as a Strategy to Enhance Destination's Brand: Millennium Estoril Open Case Study
MMO Martinho, FAS Silva… - Event Management, 2024 - ingentaconnect.com
This research, based on a case study, aims to examine the contributions of the Millennium
Estoril Open, a tennis event (ATP 250), to enhance and promote the Cascais destination …
Estoril Open, a tennis event (ATP 250), to enhance and promote the Cascais destination …
A netnographic study into cultural diversity and inclusion at the Platinum Jubilee Pageant
L Male, J Whitfield - The Routledge Handbook of Events and …, 2024 - taylorfrancis.com
The Platinum Jubilee Pageant was held in London on 5 June 2022 to celebrate Queen
Elizabeth II becoming the first British Monarch to complete 70 years on the throne. The …
Elizabeth II becoming the first British Monarch to complete 70 years on the throne. The …
An Examination of Aged Workers in a Multi-Generational Workplace: A Phenomenological Study
CE Drean - 2023 - search.proquest.com
The growth in an aging population has caused organizations nationwide to struggle with
effectively managing age diverse workplaces. This qualitative phenomenological study …
effectively managing age diverse workplaces. This qualitative phenomenological study …
O contributo dos eventos para a estratégia de branding de um destino-O caso do Millennium Estoril Open
MMO Martinho - 2019 - comum.rcaap.pt
Os eventos desportivos, o turismo e o marketing dos destinos apresentam uma forte ligação,
que tem vindo a aumentar de forma progressiva, particularmente após a segunda metade …
que tem vindo a aumentar de forma progressiva, particularmente após a segunda metade …