Malaysia is one of the most popular tourist destinations in Southeast Asia as well as globally
and the tourism industry opens up a myriad of opportunities for a sustainable development …

Purpose The purpose of this paper is to identify and assess the factors that consumers
evaluate significant in the assessment of food authenticity and guide them to make safe food …

Classical and traditional food was closely associate with food heritage has become a
significant role in the life of society and also to an individual. A study examines how far …

This book examines the authentication of authenticity in heritage tourism by using a resilient
smart systems approach. It discusses the emerging trends in cultural tourism and outlines, in …

Nowadays, while the authenticity of agri-food products becomes a major concern for
consumers, given the increasing rate of food fraud reports across the world, olive oil records …

The topic heritage has been researched more these days for the simple reason that it needs
re-searching. It can be tangible to the senses and intangible as abstract ideas which both …

Given the limited empirical evidence on conceptualizing authenticity in food, this study
explored the dimensionality of perceived authenticity in food within a state fair setting. By …

Maintenance of traditional foodways through the authenticity is one of the elements related
to the preservation of group identity. Nevertheless, the topic of authenticity sustainability has …

Many studies on traditional food and food products towards identity have been carried out,
but there is insufficient study relating to heritage context. In exploring this issue, conceptual …

Traditional food was closely associate with food heritage has become a significant role in
the life of society. A study examines how far Malaysian knows about their food heritage …