This paper reviews studies on eye movements in decision making, and compares their observations to theoretical predictions concerning the role of attention in decision making …
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses) online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
Packaging is a critical aspect of the marketing offer, with many implications for the multi- sensory customer experience. It can affect attention, comprehension of value, perception of …
Technological advances in eye tracking methodology have made it possible to unobtrusively measure consumer visual attention during the shopping process. Mobile eye tracking in field …
High rates of overweight, obesity and chronic disease are partly attributable to an increased prevalence of poor dietary choices, which are in part due to the modern environment being …
Neuromarketing (NM) uses neuroscience tools, for example, but not limited to functional magnetic resonance imaging (fMRI) and electroencephalography (EEG) to study, explore …
The ubiquity of social media platforms that increasingly foreground visuals over text has led to a rise in organization-generated visual content. This study addresses an underexamined …
The use of neuroscience tools to study consumer behavior and the decision making process in marketing has improved our understanding of cognitive, neuronal, and emotional …