The authors compare nine metric conjoint segmentation methods. Four methods concern
two-stage procedures in which the estimation of conjoint models and the partitioning of the …

Jesko Perrey leitet am Beispiel des Verkehrsdienstleistungsbereichs einen integrativen
Ansatz zur nutzenorientierten Marktsegmentierung ab. Der Autor entwickelt auf dieser Basis …

Increasingly, conjoint analysts are being asked to design and analyze studies involving
large numbers of attributes and/or attribute levels. Various types of approaches, including …

Over the past two decades conjoint measurement has been a popular method for measuring
customers' preference structures. Wittink and Cattin (1989) estimate that about 400 …

Conjoint analysis has become a widely accepted tool for preference measurement in
marketing research, though its applicability and performance strongly depend on the …

Conjoint analysis is one of the most important tools to support product development, pricing
and positioning decisions in management practice. For this purpose various models have …

Den Ausgangspunkt jeglicher Marktaktivitaten und Beginn des
Kaufentscheidungsprozesses bilden die Bedurfnisse potenzieller Kunden und die damit …

Our paper addresses two gaps in research on recommendation systems: first, leveraging
them to predict consumers' willingness to pay; second, estimating non-linear utility functions …

Academics and practitioners aiming to measure preferences for the first time are faced with a
'galaxy'of conjoint analytic and alternative compositional preference measurement …

This paper compares several methods of performing conjoint analysis when there is a large
number of attributes. National parks were described in terms of 17 attributes and 56 levels …