A critical review and reconstruction of perceptual brand equity
ADA Tasci - International Journal of Contemporary Hospitality …, 2021 - emerald.com
Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
perceptual brand equity; distinguish among different stakeholder perspectives on customer …
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Culture
A Febrian, M Fadly - Binus Business Review, 2021 - journal.binus.ac.id
The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
Intention in Indonesia Moderated by Cultur Page 1 P-ISSN: 2087-1228 E-ISSN: 2476-9053 41 …
The impact of social media marketing communications on consumer response during the COVID-19: does the brand equity of a university matter?
The main objective of the current study is to investigate the impact of social media marketing
communication on the consumer response to University in UAE during COVID-19. In …
communication on the consumer response to University in UAE during COVID-19. In …
Effect of social media marketing and eWOM on willingness to pay in the etailing: Mediating role of brand equity and brand identity
The spread of social media has created a new era for companies and brands and forcing
them to explore new interactive ways to achieve and engage their consumers. The main …
them to explore new interactive ways to achieve and engage their consumers. The main …
Elements of information ecosystems stimulating the online consumer behavior: A mediating role of cognitive and affective trust
Abstract Information makes consumers aware of what is on the market, their producers, and
their prices, which is important for making informed purchasing decisions. Information to …
their prices, which is important for making informed purchasing decisions. Information to …
Systematic review of eWOM literature in emerging economy using ACI framework
Purpose The purpose of this study is to conduct a systematic study of important research
trends and published electronic word of mouth (eWOM) studies over the past 20 years in the …
trends and published electronic word of mouth (eWOM) studies over the past 20 years in the …
[HTML][HTML] The impact of COVID-19 on tourism: Analysis of online reviews in the airlines sector
This research aimed to understand how airline companies are addressing the crisis
generated by the Covid-19 pandemic and handling issues like cancellations and customer …
generated by the Covid-19 pandemic and handling issues like cancellations and customer …
Effect of eWOM stimuli and eWOM response on perceived service quality and online recommendation
In congruence with the remarkable trend of consumer's adoption of online hotel booking
services, this study applies the Stimulus-Organism-Response (SOR) framework to analyse …
services, this study applies the Stimulus-Organism-Response (SOR) framework to analyse …
Determinants of intention to revisit in hospitality industry: A cross-cultural study based on globe project
This study examines the impact of service quality on intention-to-revisit through variables
such as emotion, satisfaction, eWOM and loyalty in the hotel industry from a cross-cultural …
such as emotion, satisfaction, eWOM and loyalty in the hotel industry from a cross-cultural …
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
EE Izogo, M Mpinganjira… - Journal of Travel …, 2022 - journals.sagepub.com
Electronic word-of-mouth (eWOM) communication on social media has revolutionized how
travelers search for and share information and how they interact with one another digitally …
travelers search for and share information and how they interact with one another digitally …