The increase in the widespread use of e-commerce reveals a greater tendency towards
online shopping. The objective of this research is to analyze the drivers and barriers of …

In the post COVID-19 era, social commerce witnessed significant growth due to increasing
numbers of consumers choosing online channels as their preferred means of shopping …

The digital trade ecosystem's development relies on the growth of cross-border e-commerce
platforms. To ensure the continued growth of China's digital trade, it is crucial to consider the …

Over recent years, social commerce has evolved into a powerful segment of e-commerce,
creating new opportunities for brands of all types and sizes. However, if social commerce is …

This study investigates, from the perspective of affordance theory, how the implementation of
gamification features and mechanisms in online-shopping platforms enable consumers to …

The use of social media has experienced a surge in popularity globally in recent years, with
a rapidly increasing rate of adoption. Retailers are experimenting with various strategies to …

Mobile interactive video advertising is a relatively new type of media. A combination of
interactivity and narrative is used to tell the video story to the audience. This study studied in …

The advancement of mobile internet technology has enabled companies to leverage social
media for e-commerce, where some use personified images and language to communicate …

Purpose This study aims to explore the influence of science fiction on innovators and
present a comprehensive model using the theory of planned behavior and social support …

The COVID-19 pandemic has formed a new reality for customers around the world. In
response to this situation, users of digital technologies are facing the necessity to adopt and …