F Bonaiuto, S De Dominicis… - Frontiers in …, 2021 - frontiersin.org
Italian Sounding—ie, the Italian appearance of a product or service brand irrespective of its country of origin—represents a global market phenomenon affecting a wide range of …
T Vescovi - Davanti agli occhi del cliente. Branding e retailing del …, 2013 - iris.unive.it
Il Country Sound Branding (CSB) individua il fenomeno di costruzione di marca che ha l'obiettivo di richiamare nella mente del consumatore una immagine di Country of Origin …
S Kowalczyk - Roczniki Państwowego Zakładu Higieny, 2021 - bibliotekanauki.pl
Background. Globalisation is the direct or indirect source and cause of many economic, social, political and cultural processes and phenomena. These processes also affect …
This thesis explores the impact of the" Made in Italy" phenomenon on English-speaking consumers, primarily in the United Kingdom and the United States. With an emphasis on the …
This work investigates the expanding phenomenon of Italian Sounding, a formula used to describe the practice by foreign brands of associating their products with “made in Italy” …
M Platania, D Privitera - University of Reggio Calabria: Reggio di …, 2007 - academia.edu
Counterfeiting is a growing and increasingly dangerous phenomenon. The latest Customs statistics published by the European Commission show that counterfeiting and piracy …
ABSTRACT Il Made in Italy nel settore agroalimentare è indubbiamente riconosciuto come un elemento di qualità ed eccellenza anche in Giappone, dove sempre più prodotti italiani …
In data 1 Febbraio 2019 è entrato in vigore il nuovo Economic Partnership Agreement, siglato da Unione Europea e Giappone. L'accordo prevede semplificazioni di …
In this study we analysed a series of instruments aimed at enhancing and protecting food products made in Italy, and not only. In order to valorise a product we must first recognize its …