Our review, drawing from various fields such as communication, psychology, marketing, and
environmental studies, delves into the potential for humor in pro-environmental messaging …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

Overwhelmingly, the literature on the persuasive influence of emotions has focused on
individual emotions, fear in particular, though some recent attention has been given to mixed …

Objective To systematically review research into the use of humour‐based health promotion
strategies for addressing public health issues during the past 10 years. Method The …

Consumers regularly experience humor while buying and using products, procuring
services, and engaging in various consumption experiences, whether watching a movie or …

One unwelcome side effect accompanying the rise of e-commerce concerns the increase in
cyber-crime, which in turn contributes to consumer fear of online identity theft (FOIT). This …

This research examines the possible benefit of using humor to reduce anxiety associated
with performing cancer self-examination behaviors. In Study 1, 187 undergraduates read a …

Korku çekiciliği, belirli bir amaç doğrultusunda gönderilen mesajlarla korku öğesi
kullanılarak kitleleri ikna etme tekniğidir. Bu teknikteki temel amaç, kitlelerin istenilen yönde …

The use of humour in advertising is widespread and research about it has grown rapidly.
There are now at least 250 academic works devoted to advertising humour with over 150 …

As a novel approach in green advertising, the autonomous sensory meridian response
(ASMR), which induces relaxation and pleasure, is expected to relieve the excessive …