Purpose The purpose of this study is to identify the customer perceptions of social media
brand post characteristics that drive consumer engagement with the brand post …

Past research aimed at service recovery has focused on actions that are taken to retain
customers, and the possibility of overcoming the mistakes of service delivery, though the …

Brand managers of higher education institutions undertake various activities to enhance the
institutions' brand equity. A key issue for managers is to enhance brand equity by engaging …

Bike-sharing service has become a popular sustainable means of transportation due to its
direct impact on traffic congestion, energy consumption, the environment, and people's …

This study investigated the relationships among justice dimensions (distributive, procedural,
interpersonal, and informational), university image, service recovery satisfaction, and …

Purpose The aim of this study is to explore and establish the relationships between justice
dimensions, expectation-confirmation model (ECM) and continuance intention and also to …

Despite its effects on organisations, dissatisfaction is an under‐researched topic in
management. This research provides a model built upon evaluation theory that helps to …

Purpose Given the increased interest in the practical significance of the general attitude
towards religious advertising, the purpose of this paper is to examine what influences …

In providing a better service in higher education institutions, the aim of implementing online
services is to manage customers more efficiently. Higher education institutions often focus …

Purpose: For many Vietnamese students, the national high school graduation examination is
one of the most important exams in their lives, transitioning from high school to tertiary …