The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream
J Coffin, A Chatzidakis - AMS Review, 2021 - Springer
This paper develops the Möbius strip as an 'ordering theory'(Sandberg and Alvesson, 2020)
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …
that brings CCT studies into dialogue with mainstream marketing approaches. The aim is to …
Machines driving machines: Deleuze and Guattari's asignifying unconscious
J Coffin - Marketing Theory, 2021 - journals.sagepub.com
The psychoanalytic tradition is split. Most marketing theorists work with a linguistic model,
treating the unconscious as an extension of conscious language. This article promotes the …
treating the unconscious as an extension of conscious language. This article promotes the …
Performing place promotion—On implaced identity in marketized geographies
In the period that has become known as late capitalism, processes of commercialization are
continuously taking on new forms. These tendencies enact an influence on how people …
continuously taking on new forms. These tendencies enact an influence on how people …
Deleuzoguattarian place marketing: becoming, between, beneath and beyond
J Coffin - Journal of place management and development, 2020 - emerald.com
Purpose The purpose of this paper is to demonstrate how the work of Deleuze and Guattari
can help place marketers to think differently about places and place brands …
can help place marketers to think differently about places and place brands …
Marketing and the theatre of the absurd
The scientific tradition in marketing research has alienated marketing practitioners from
academics. As a counterpoint, we argue that theory from the humanities, especially theatre …
academics. As a counterpoint, we argue that theory from the humanities, especially theatre …