This study aims to explain the role of digital marketing adoption in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance, which is …
Y Lee, WL Lim, HS Eng - Journal of Science and Technology Policy …, 2024 - emerald.com
Purpose This paper aims to analyse the unified theory of acceptance and use of technology (UTAUT) and UTAUT2 constructs used in research on information and communication …
L Grimmer - Journal of Retailing and Consumer Services, 2022 - Elsevier
The COVID-19 pandemic has impacted business operations in every industry and sector around the world. Scholars, practitioners and policymakers continue to engage in …
W Onngam, P Charoensukmongkol - Journal of Entrepreneurship in …, 2024 - emerald.com
Purpose Despite the increasing numbers of research studies about social media business, the concept of social media agility is still an emerging topic that has been understudied …
Purpose The purpose of this paper is to understand the themes and direction of supply chain mitigation and resilience research during the COVID-19 pandemic by conducting a …
A Meier, M Peters - Information & Management, 2023 - Elsevier
Despite the worldwide rapidly growing social media use, previous surveys have shown an adoption rate below average among SMEs (small and medium-sized enterprises). The …
S Kumar, U Goel, P Joshi, A Johri - Journal of Open Innovation: Technology …, 2024 - Elsevier
The purpose of this study is to determine the factors influencing the Information & Communication Technology (ICT) adoption by the managers or owners of Micro, Small, and …
Digital technologies have revolutionized the business field, offering significant opportunities for small and medium-sized enterprises (SMEs) to enhance sustainability and value …
A Meier, R Eller, M Peters - Journal of Business Research, 2025 - Elsevier
The coronavirus disease 2019 pandemic has sped digital transformation efforts of small-and medium-sized enterprises (SMEs). However, recent evidence indicates that SMEs are falling …