Prior examinations of relationship development and the leverage of trust among artificial
intelligence (AI) influencers and followers have been few. This study employed complexity …

Advertising during short-form videos (SFVs) to take advantage of users' fragmented attention
provides a new touchpoint to reach potential consumers, while the unique elements of …

In recent years, influencer marketing has gained significant prominence within the digital
marketing landscape, particularly on platforms such as TikTok. This study seeks to …

The TikTok platform has become widely popular among younger generations and has
influenced various industries and aspects of life. This systematic literature review, using …

Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

Advances in digital platforms allow influencers to use live shows to showcase products,
which has given rise to live-stream shopping. Moreover, new communication forms have …

In today's internet ecosystem, social media influencers serve a central purpose in the
creation of a compelling online presence that engages their followers. This study examines …

Short-form video influencer advertising offers new opportunities for user sensory experience
to promote advertising effectiveness and induce positive user responses. This unique …

While prior research suggests that facial expression influences consumer behavior, it
remains unclear under which conditions specific emotional expressions on social media …

Content creators produce content around their interests, hobbies, and experiences and
distribute and monetize it on digital platforms. This study, informed by two-factor theory …