[HTML][HTML] Marketing research on Mobile apps: past, present and future

L Stocchi, N Pourazad, N Michaelidou… - Journal of the Academy …, 2022 - Springer
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …

Electronic word of mouth in tourism and hospitality consumer behaviour: state of the art

S Pourfakhimi, T Duncan, WJL Coetzee - Tourism Review, 2020 - emerald.com
Purpose Despite its volume, the academic research on the impact of electronic word of
mouth (eWOM) on tourism and hospitality consumer behaviour is fragmented and largely …

[图书][B] Electronic word-of-mouth (eWOM)

E Ismagilova, YK Dwivedi, E Slade, MD Williams… - 2017 - Springer
With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

The moderating role of website familiarity in the relationships between e-service quality, e-satisfaction and e-loyalty

B Kaya, E Behravesh, AM Abubakar… - Journal of Internet …, 2019 - Taylor & Francis
Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

App popularity: Where in the world are consumers most sensitive to price and user ratings?

R Kübler, K Pauwels, G Yildirim… - Journal of …, 2018 - journals.sagepub.com
Many companies compete globally in a world in which user ratings and price are important
drivers of performance but whose importance may differ by country. This study builds on the …

[HTML][HTML] The combinatory role of online ratings and reviews in mobile app downloads: an empirical investigation of gaming and productivity apps from their initial app …

H Sällberg, S Wang, E Numminen - Journal of Marketing Analytics, 2023 - Springer
Mobile app ratings and reviews are important due to their influence on consumer behavior
and the financial consequences for app developers and app platform providers. This paper …

An influence framework on product word-of-mouth (WoM) measurement

K Chen, P Luo, H Wang - Information & Management, 2017 - Elsevier
With the development of e-commerce platforms, online customer reviews have become an
important instrument for providing product word-of-mouth (WoM) information. Analyzing and …

Exploring the impact of review valence, disease risk, and trust on patient choice based on online physician reviews

X Han, J Qu, T Zhang - Telematics and informatics, 2019 - Elsevier
Consumers' growing reliance on the Internet as an information source for decision making
has raised the need for more research into online physician reviews (OPRs). This study …

[HTML][HTML] Recommendations for emerging air taxi network operations based on online review analysis of helicopter services

S Rajendran, E Pagel - Heliyon, 2020 - cell.com
The effects of traffic congestion are adverse, primarily including air pollution, commuter
stress, an increase in vehicle operating costs, and accidents on road. In efforts to alleviate …

How online ratings and trust influence health consumers' physician selection intentions: An experimental study

X Han, JT Du, T Zhang, W Han, Q Zhu - Telematics and Informatics, 2021 - Elsevier
Consumers' growing reliance on the web information when choosing physicians has drawn
attention to the need for more research into online physician ratings. This study conducted …