Role of customer satisfaction as a mediator between sensory marketing and customer loyalty: A case of Pakistani restaurant industry

ZW Satti, SF Babar, S Parveen - Journal of International Food & …, 2023 - Taylor & Francis
Sensory marketing can help customers to stay longer by enjoying environment of
restaurants. To find out this, the present study was conducted in restaurant industry of …

Yüksek Lisans Tezi

IIMD İSLAMCILIK, İIM CEMİYETİ - 2008 - search.proquest.com
TC BALIKESİR ÜNİVERSİTESİ SOSYAL BİLİMLER ENSTİTÜSÜ TARİH ANABİLİM DALI II.
MEŞRUTİYET DÖNEMİNDE İSLAMCILIK Page 1 TC BALIKESİR ÜNİVERSİTESİ SOSYAL …

Sensory Marketing

F Pollák, J Soviar, R Vavrek - Communication Management, 2021 - books.google.com
The issue of sensory marketing is a relatively new concept in managerial science. Due to the
competitive environment of the global market, companies are confronted with the constant …

[PDF][PDF] The effect of experiential marketing factors on the competitiveness of Islamic higher education in Indonesia

PM Mutohar, N Haryati - Saudi Journal of Business and …, 2020 - repo.uinsatu.ac.id
The challenge faced by Islamic higher education in the global era at this time is to improve
the quality and competitiveness of higher education so that it is sought after by the education …

Cooking and Nature Emotional Hotel: Estratégia de Marketing Sensorial para Retenção de Clientes

ACRA Laia - 2024 - search.proquest.com
O setor do turismo e da hotelaria assumem uma importância económica significativa para o
país. Portugal é um dos países da Europa considerado como tendo um potencial elevado …

Intention to Purchase Organic Food among Indian Consumers: Role of Self-direction and Consumer Involvement

H Kaur - Manthan: Journal of Commerce and Management, 2023 - indianjournals.com
There is phenomenal change in the behaviour of organic food consumers, especially in
emerging markets, and hence it needs a thorough examination of factors affecting the …