Abstract Service quality, customer satisfaction, and customer loyalty have been a topic of
great interest to marketing researchers. This topic is important because it helps in the …

This paper aims to study the effect of corporate social responsibility (CSR) on brand image
and brand equity and its impact on consumer satisfaction. The study follows a quantitative …

This study focusses on the organizational digital transformation impact on employee
performance in the unique context of the United Arab Emirates (UAE). The study aims to …

Low-cost carriers (LCCs) in Saudi Arabia operate in a competitive, highly demanding
environment. Customer-related attributes may be influenced by the levels of service quality …

Understanding customer behaviour is critical to retaining loyal customers and attracting new
ones when considering an airline brand. Most airlines have frequent-flyer programs (FFPs) …

Passenger satisfaction and loyalty are crucial for success in the airline industry. To achieve
customer satisfaction and loyalty, it is important that airlines provide high-quality services …

In this study, we investigated the role of airline service quality in influencing passengers’ loyalty
in the Nigeria Page 1 Research Journal of Hospitality and Tourism Management Volume 2 …

Physical evidence, reliability, responsiveness, assurance, and empathy are one of the
service factors that can provide satisfaction to consumers. The phenomenon that occurs in …

Pelatihan peningkatan kualitas produk dan layanan UMKM untuk meningkatkan daya saing
merupakan salah satu solusi dari permasalahan pokok yang dihadapi oleh pelaku UMKM …

Consumers' increased awareness of social and environmental issues encourages airlines to
implement corporate social responsibility (CSR); however, the effectiveness of CSR …