The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …

Rapid proliferation in the business potential of mobile marketing attracts researchers from
various fields to contribute to the growing body of knowledge on the phenomena. Although …

The aim of this study is to determine whether there is a difference between the attitudes of
youth and adults towards mobile advertising. As it is known, youth and adults are two quite …

With the growth of advertising utilizing digital media, negative consumer perceptions relating
to intrusiveness are believed to be challenging the claimed added-value of this medium over …

The aim of the study was to examine the impact of mobile marketing on consumers' attitudes
and purchase intentions. More specifically the research intended to measure Jordanian …

Era disruptif teknologi di Industri 4.0 (I4. 0) menuju era society 5.0 terjadi saat ini, bahkan
masa yang akan datang yang tidak terbayangkan, diakui tidak ada strategi pemasaran yang …

Mobil telefonların kullanımındaki hızlı artış, hem pazarlamacılar hem de reklamcılar için yeni
bir mesaj aktarım platformu yaratmıştır. Mobil telefonların popülerliğindeki artış ile beraber …

Intrusive marketing is invasive in nature and it has negative impact on the consumers. Due
to its turning off effect, customers may develop an antipathy to the brand. Hence, the …

Purpose The purpose of this paper is to examine customers' behavioural outcomes based
on the actual attitudinal responses of mobile marketing initiatives. Design/methodology …

The aim of this study is to examine mobile games in the context of their content and to
evaluate the situations faced by children through document analysis in terms of age-rating …