Strategic Sport Communication, Third Edition, presents a comprehensive examination of the
evolving field of sport communication. With a complete approach to the multifaceted and …

There is a rise in athletes and sports organizations utilizing social media activism to discuss
social injustices. Social media staff are tasked with communicating such messages, often …

National Collegiate Athletic Association (NCAA) coaches are among the most visible
leaders on campuses. With recent calls for diversity efforts, coaches are faced with decisions …

This study sought to understand social media users' responses to Division-I football players'
early exit announcements as manifestations of BIRGing and CORFing. Researchers …

This book examines how the sport industry is adapting to the needs of the digital-first global
economy. Focusing on digital techniques in sport marketing, this volume explores new and …

In 2022, Stanford University's Katie Meyer and at least four other college athletes in the
United States died by suicide. If used appropriately, social media is a potential platform to …

Under the federally mandated Title IX, NCAA athletic departments are directed to offer
balanced promotional and informational coverage between men's and women's sports. This …

After studying this chapter, you will be able to do the following: Understand the importance of
using social media to develop a sport brand, for a team as well as an individual athlete …

Athletic Directors of private high schools in the New York metropolitan area find themselves
competing against one another not just on the field, but also in the recruitment of student …

This chapter is designed to document the highly effective digital brand launch of the NHL's
most recent expansion franchise, the Seattle Kraken. This chapter provides an overview of …