BA Friedman - Corporate Reputation Review, 2009 - Springer
Corporate reputation is an intangible yet important factor that influences stakeholder behavior, including employees, management, customers and investors. In order to add …
Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of …
SA Einwiller, S Steilen - Public relations review, 2015 - Elsevier
Social media provide numerous possibilities for consumers and other stakeholders to voice their complaints about organizations in public. While this can damage the reputation of an …
K Gelbrich, H Roschk - Journal of Service research, 2011 - journals.sagepub.com
Service recovery is a crucial success factor for organizations. Thus, many studies have addressed the issue of post-complaint behavior. Conducting a meta-analysis, the authors …
M Davidow - Journal of service research, 2003 - journals.sagepub.com
The purpose of this article is to summarize the current research in the field of complaint handling, specifically to focus on how the organizational response to a customer complaint …
MR Kim, CA Vogt, BJ Knutson - Journal of Hospitality & …, 2015 - journals.sagepub.com
Customer satisfaction has been a focus of researchers and marketers as an important antecedent of customer loyalty. Some recent studies propose that customer delight possibly …
LC Harris, KL Reynolds - Journal of service research, 2003 - journals.sagepub.com
Christopher Lovelock (1994) coined the term jaycustomers to refer to dysfunctional customers who deliberately or unintentionally disrupt service in a manner that negatively …
C Homburg, A Fürst - Journal of Marketing, 2005 - journals.sagepub.com
This article addresses how an organization's complaint management affects customer justice evaluations and, in turn, customer satisfaction and loyalty. In delineating an …
BB Holloway, SE Beatty - Journal of service research, 2003 - journals.sagepub.com
Organized service recovery policies and programs are important tools to firms in their efforts to maintain satisfied, loyal customers. Although service failure and recovery issues have …