Investors' responses to a firm's name change and the determinants of their response are
scantly explored areas in the field of behavioral finance. Based on a sample of 415 Indian …

Despite the increasing prevalence of corporate name change (CNC) in tandem with a
growing body of research on the subject, the boundary and contextual conditions under …

We investigate the impact of the likeability and pronounceability of stock ticker symbols on
firm value. Using a unique, comprehensive dataset with hand-collected ratings of ticker …

A corporate brand name change is an important decision for managers. Leveraging the real-
world case of an actual name change event, involving McDonald's China (from “McDonald's” …

Advertising can increase consumer demand for products and services. However, little
evidence exists regarding the effectiveness of advertising for financial services firms. Using …

This study examines the association between the pricing efficiency of individual shares
during the post-period and the pre-period of renames, substantive renames, and those with …

Purpose This paper aims to investigate the impact of name change, if any on the financial
performance of deposit-taking savings and credit co-operatives (SACCOs) in a developing …

Announcement of company name change is important information, especially in making
investment decisions. Announcement of a change in company name can cause a market …

The contribution of this paper is to provide an improved understanding of the relationship
between the three strategic objectives growth, profitability and safety of insurance …

An emerging literature shows that investors are sensitive to mutual fund names. Using a
sample of US equity funds over the period 1993–2017, we provide evidence that funds with …