Product-review videos can be a promising marketing method. The popularity of using videos
as a medium for product reviews is evidenced by the number of channels that are used to …

For most of human history, face-to-face interactions have been the primary and most
fundamental way to build social relationships, and even in the digital era they remain the …

Marketing practitioners and consumers can benefit from more efficient communication by
using online chats for customer service. However, consumers desire a genuine experience …

Imagine a conversation between an older male professor of British origin, a male African
American undergraduate student, and a female postdoctoral student from Switzerland taking …

This new handbook presents, synthesizes, and integrates the existing knowledge of
methods, theories, and data in attitudes. The editors' goal is to promote an understanding of …

Toward the end of their academic careers, most students are required to demonstrate their
ability to integrate theory and research methodology in their field of study by completing a …

Several years ago, one of our partners had a temporary condition that left her unable to
speak louder than a whisper. Much to her surprise, when she spoke, others would respond …

Language attitudes are evaluative reactions to different language varieties. They reflect, at
least in part, two sequential cognitive processes: social categorization and stereotyping …

How do moderation policies affect online discussion? This article analyzes nearly a quarter
of a million anonymous comments over a 14-month period from two online Reddit forums …

This fully revised text demystifies interpersonal communication skills by bringing the latest
research together with practical guidance that prepares students to discern key …