Political advertising is an increasingly researched area. Yet the sundry natures of research
findings to date demonstrate a body of work searching for direction and a unifying theory. A …

As a form of political communication, political advertising is both celebrated and reviled.
Over the past five decades, since its first appearance in campaigns in the 1950s, political …

Previous research has suggested that exposure to political advertising is generally
informative and may even reduce information gaps between the most and least aware in …

This study examines viewers' emotional responses to print political advertising. It
demonstrates that positive and negative (direct attack) political advertising differ in the …

Sourcebook for Political Communication Research Page 1 Page 2 THE SOURCEBOOK
FOR POLITICAL COMMUNICATION RESEARCH The Sourcebook for Political …

This study reports the reactions by registered voters to the second presidential debate in
2004. Respondents used a continuous response system that provided feedback in 1-second …

Political management is a growing field of study at American colleges and universities, and
in institutions of higher education throughout the world. Political management is sometimes …

Presidential campaigns are our national conversations the widespread and complex
communication of issues, images, social reality, and personas. In 2004, more people …

C onsidered from an international perspective, political advertising can be seen as an
“American invention,” and certainly no other country in the world has embraced this tool for …

The use of emotions in political campaigns is known and well documented. From its earliest
days in the Roman Empire or later in Crusader times to its extensive use by the Nazi regime …