Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

This valuable book examines the complex psychological processes involved in answering
different types of survey questions. Drawing on both classic and modern research from …

Political behavior is the result of innumerable unnoticed forces and conscious deliberation is
often a rationalization of automatically triggered feelings and thoughts. Citizens are very …

Purpose The purpose of this paper is to offer a discussion, definition and comprehensive
conceptualization of the smart service experience, ie the way guests and customers in …

The quality experiences provided to customers, which are indeed memorable, directly
determine a business's ability to generate revenue (Pine and Gilmore 1999). However, the …

The present study examined the relationship between personality and individual differences
in multi-tasking ability. Participants enrolled at the University of Utah completed measures of …

Welcome to the third edition of The Psychology of Attitudes & Attitude Change. As you would
expect, this edition contains many new developments. As a starting point, Bas Verplanken …

This paper describes and reviews the theory of planned behavior (TPB). The focus is on
evidence supporting the further extension of the TPB in various ways. Empirical and …

Publisher Summary The chapter presents the two very different basic processes that link
attitudes and behavior, along with variants that amount to a mixture of the essentials of each …

Introduces an individual-difference measure of the need for cognitive closure. As a
dispositional construct, the need for cognitive closure is presently treated as a latent variable …