The effect of charity brand experience on donors' behavioral intentions: The mediating role of charity brand personality and donors' satisfaction
BH Ali, N Elaref, OM Yacout - International Review on Public and Nonprofit …, 2023 - Springer
Charity organizations represent an avenue for donors to express themselves by fulfilling
their self-esteem and self-actualization needs. Thus, investigating the brand personality of …
their self-esteem and self-actualization needs. Thus, investigating the brand personality of …
Revitalizing the non-profit brand personality through brand experience and brand relationship dimensions
M Chrissos Anestis, I Karantza… - International Review on …, 2021 - Springer
In a hidden environment, brand personality occupies a cardinal position in non-profit
organisations. Thus, the non-human, inanimate entities seek ways of applying the element …
organisations. Thus, the non-human, inanimate entities seek ways of applying the element …
Assessing the effect of university brand personality and attitude towards donation on alumni donor behavioural intention: Malaysian perspective
This study attempts to examine the relationship between university brand personality on
intention to donate among Millennials alumni from one of renowned management-based …
intention to donate among Millennials alumni from one of renowned management-based …
[PDF][PDF] The antecedents of waqif's loyalty in cash waqf from the individual perspective
Waqf, defined as a piece of property that been preserved for benevolent and altruism
purposes is one of the Islamic instruments that plays a significant role in the socio-economic …
purposes is one of the Islamic instruments that plays a significant role in the socio-economic …