Background: 86% of marketers believe social media marketing mix trends have influenced
their profits. This condition significantly changes the business world and offers integrated …

Business research is facing the challenge of scattered knowledge, particularly in the realm
of brand loyalty (BL). Although literature reviews on BL exist, they predominantly concentrate …

This study examines the factors influencing revisit intention at local food restaurants,
emphasizing the need for a broader methodological approach. Through a critical review of …

Kinerja karyawan merupakan suatu prestasi yang dicapai oleh seseorang karyawan dalam
melaksanakan tugas atau pekerjaannya, sesuai dengan standar kriteria yang ditetapkan …

Trust and Brand Management covers the main topics of heritage-based corporate brand
management and its relationship to external factors and performance. The benefits for …

This study investigates the impact of customer satisfaction on brand loyalty, with brand love
as a mediating factor, among Samsung smartphone users at the University of Darussalam …

Setiap perusahaan dengan mereknya perlu memahami strategi untuk menghasilkan
konsumen yang setia terhadap merek tersebut. Oleh karena itu, loyalitas merek menjadi …

Abstract Corporate Social Responsibility is an essential factor in business operations, with
the state of Corporate Social Responsibility varying globally across countries and industries …