Pengaruh Electronic Word of Mouth terhadap Sikap Merek dan Niat Beli Merek pada Produk Uniqlo di Surakarta
P Nurmahendra, AA Setyawan - Jurnal Informatika Ekonomi Bisnis, 2023 - infeb.org
The aim of this research is to expand the eWOM literature that still exists on various social
networks. This research takes TikTok as an online networking tool which aims to test the …
networks. This research takes TikTok as an online networking tool which aims to test the …
[PDF][PDF] Leveraging Social Media Word-of-Mouth for Marketing Communications in the Nigerian Book Publishing Industry
AA Afolabi, IA Zolkepli - Asian Journal of Research in Business …, 2023 - researchgate.net
The marketing aspect of book publishing is essential to the publishing industry's survival in
the digital markets. Although there have been efforts to improve marketing methods in …
the digital markets. Although there have been efforts to improve marketing methods in …
Relación entre la calidad servicio electrónico, e-WOM e intención de recompra de ropa en limeños de 18 a 39 años
CD Vite Meca, MA Palomino Ramirez - repositorioacademico.upc.edu.pe
El presente trabajo de investigación buscó confirmar si existe una relación positiva entre la
calidad del servicio electrónico, el e-WOM y la intención de recompra de ropa en limeños de …
calidad del servicio electrónico, el e-WOM y la intención de recompra de ropa en limeños de …