The impact of COVID-19 on higher education cannot be overemphasised. With social
distancing being in place and the increased use of technology, this paper presents …

The growth of private higher education in Africa has been driven by factors such as
burgeoning demand that could not be met by the public sector and policy influences as …

This article is aimed at discussing best practices for assurance of quality in higher education
in Nigeria. Across the world, higher education institutions strive to attain high quality and …

The purpose of this study is twofold. First, it identifies the extent to which Nigerian higher
education institutions (HEIs) enable the development of graduate skills and employability …

Due to the scarcity of literature on developing countries of Africa, there is a need for a
conceptual paper on the market dynamics perspective of the Nigerian public and private …

This study examined the current state of careers advice, guidance, and counselling (CAGC)
services and programmes in the technical, vocational education, and training (TVET) system …

Various research across the world has been carried out to understand how students select
their preferred universities for tertiary study; however, there is a shortage of insight from an …

Marketisation is the application of economic theory to the practice of higher education. This
is based on the fundamental notion of the primacy of the market as a tool for business and …

The Fourth Industrial Revolution is upon us, and it comes with implications for the higher
education curriculum and organisations within Africa. Technology that was ubiquitous in …

Title: Strategic marketing of higher education in Africa/edited by Emmanuel Mogaji, Felix
Maringe, and Robert Ebo Hinson. Other titles: Routledge studies in marketing; 9 …