The live streaming e-commerce industry is developing rapidly, significantly influencing
consumer decision-making processes. Unlike previous studies focusing solely on singular …

Selling experience products online is usually more challenging than selling search products.
Addressing the calls for future research in the literature, we study how the different …

The Millennials and Generation Z use online shopping for a holistic experience and buy
more expensive or better-quality products with buy now pay later payment methods for their …

With the accelerated expansion of the platform economy, the supply chain has evolved into
a new stage of the platform supply chain (PSC), which is deeply integrated with the platform …

Despite the growing literature focusing on digitalization in e-commerce, there remains a
scarcity of studies exploring innovative ways to enhance online consumers' trust. Our study …

In the highly competitive e‐commerce industry, customer‐facing warehouses are crucial as
the “order penetration points” for e‐commerce last‐mile operations. This research examines …

This research investigates the relationships between e-service quality, customer satisfaction,
and loyalty within Indonesian e-commerce, explicitly focusing on the Shopee platform …

Based on trust and signaling theories, this study aims to delineate the trust-building
framework within digital commerce. It particularly investigates the antecedents of diverse …