Mass media campaigns have long been a tool for promoting public health. How effective are
such campaigns in changing health-related attitudes and behaviors, however, and how has …

Objective To conduct a review of research examining the effects of tobacco industry
denormalisation (TID) on smoking-related and attitude-related outcomes. Methods The …

Purpose–The aims of this article are to measure the brand equity of service firms (luxury
hotels) using a customer perspective, to identify factors that predict customers' brands …

BACKGROUND: Tobacco denormalization is an important concept for understanding
smoking behavior. The present study sought to assess beliefs about the tobacco industry …

Media-related commercial marketing aimed at promoting the purchase of products and
services by children, and by adults for children, is ubiquitous and has been associated with …

Brand equity has been accepted as an important construct as evidenced by the proliferation
of models and arguments on the concept. Brand equity has multiple definitions which reflect …

Social identity is a construct that has been linked to health behavior. Yet, limited research
has attempted to translate this relationship into health communication strategies. The current …

This study used structural equation modeling to test a theory-based model of the pathways
by which exposure to the “truth” counterindustry media campaign influenced beliefs …

Brands are marketing tools that create mental representations in the minds of consumers
about products, services, and organizations. Brands create schema that help consumers …

Social marketing uses commercial marketing strategies to change individual and
organizational behavior and policies. It has been effective on a population level across a …