Within the vast expanse of computerized language processing, a revolutionary entity known
as Large Language Models (LLMs) has emerged, wielding immense power in its capacity to …

Artificial Intelligence (AI) has vast potential in marketing. It aids in proliferating information
and data sources, improving software's data management capabilities, and designing …

The Metaverse will have a variety of effects on marketing. Businesses need to maintain their
identities in the Metaverse realm. Generation Z and Generation alpha will have an easier …

The digital transformation fostered by the increasing leverage of artificial intelligence (AI)
has been a critical influencing factor unleashing the next wave of enterprise business …

Purpose This study aims to examine consumers' perception of artificial intelligence (AI) and
AI marketing communication. Design/methodology/approach Twenty in-depth interviews …

Purpose Data-driven marketing is replacing conventional marketing strategies. The modern
marketing strategy is based on insights derived from customer behavior information …

Purpose The purpose of this paper is to explore the various application of artificial
intelligence (AI) to social media and digital advertising professionals and agencies to …

The emergence of consumer-generated data and the growing availability of Machine
Learning (ML) techniques are revolutionizing marketing practices. Marketers and …

Advertising is a way in which a company introduces possible customers to a company's
product/service, the main objective is possibly to convince them to buy their product or use …

Based on the literature, we present an artificial intelligence marketing (AIM) framework that
enables autonomous machines to receive big data and information, use artificial intelligence …