Optimising affective design based on customer needs help to earn competitive advantages.
However, affective design has been studied qualitatively and the value of online opinions …

As cultural tourism expands, globalisation and localisation have become contradictory
terms. Souvenirs are fast becoming crucial for promoting cultural tourism while maintaining a …

Under the digital transformation era, technologies such as Cyber-physical systems, the
Internet of things, and Artificial Intelligence are increasingly mature, making it possible to …

It is very important to predict the reaction of customers to future products. Sample pictures
and line sketches are commonly used for discovering consumers' demands. However, these …

Mass personalisation production is one of the strategic priorities for the next transformation
of the production paradigm and market economy. With the purpose of offering personalised …

In this article, the influence of two design variables of chocolate packaging, ie, material and
graphic, has been examined on consumer impressions and willingness to buy. Kansei …

With changing customer attitudes toward consumption and function homogenization,
product appearance designs have an increasing influence on the purchase decision …

To effectively organize design elements in virtual reality (VR) scene design and provide
evaluation methods for the design process, we built a user image space cognitive model …

The fuzzy Kano model (FKM) adopts a linear scoring system that cannot accurately reflect
the relationship between users' needs and satisfaction and may underestimate the …

Purpose Product verification and validation are integral to quality management. Product
verification means verifying the conformity between a product's actual and planned …