Abstract International Market Selection (IMS) is a strategic and complex decision by which
firms choose the markets in which to be present. Despite the undisputed academic and …

International segmentation is defined as the identification of groups of consumers with
similar needs and wants in the food domain across cultural units. Four criteria for such …

Purpose–The purpose of this paper is to propose a conceptual framework–the 4V model–for
better understanding how global brands create firm value. Organized around the global …

Social enterprises are hybrid organizations that concurrently pursue social and economic
goals and hence are mid-way between conventional capitalistic firms and non-profit …

International expansion is becoming more imperative in today's marketplace. However,
determining which markets best suit a specific company is not a straightforward task. This …

Global Marketing, 3rd edition, provides students with a truly international treatment of the key
principles that every marketing manager should grasp. International markets present …

Research on how multinational firms deal with home–host cultural differences argues that
cultural differences are minimized and assumes that foreign cultures are homogenous. In …

We investigate how distance and different dimensions of distance between countries explain
the outward FDI of firms according to distinct home country contexts. We identify three …

This research advances four propositions and a conceptual model of country and company
characteristics influencing key International Business Decisions (IBDs). The IBDs in this …

Companies, facing globalization and technological revolution, are constantly forced to
search for new ways to grow and develop. A profitable growth strategy can be built through …