Analysis of Factors Affecting Customer Satisfaction and Customer Loyalty in the Shopee Marketplace

RYS Ringo, D Septyanto, AH Ramli - Majalah Ilmiah Bijak, 2023 - ojs.stiami.ac.id
This study aims to find out what factors influence customer satisfaction and loyalty in the
Shopee marketplace. The variables used in this study are price, product quality, information …

The Influence Of Store Atmosphere And Viral Marketing On Buying Decision:(Study on Seis Café & Public Space Consumers on Sei Silau Street, Medan City)

MR Farhan, H Adlina - Journal Of Humanities, Social Sciences …, 2022 - ojs.transpublika.com
This study aims to analyze the influence of Store Atmosphere on Buying Decisions on Seis
Café & Public Space consumers, analyze the effect of Viral Marketing on Buying Decisions …

[PDF][PDF] Analisis Pemasaran Viral, Kualitas Produk, Harga Dan Live Streaming Parfum Popcorn Di Marketplace Tiktok Terhadap Keputusan Pembelian Pada Generasi …

GS Ramadhon, RUA Fauzi… - SIMBA: Seminar Inovasi …, 2023 - prosiding.unipma.ac.id
Abstrak Penelitian ini berjudul “Analisis Pemasaran Viral, Kualitas Produk, Harga dan Live
Streaming Parfum Popcorn Di Marketplace Tiktok Terhadap Keputusan Pembelian Pada …

Pengaruh Shoppertainment Terhadap Keputusan Pembelian Pada Media Sosial TikTok

B Beatriz, M Anastasia… - … : Jurnal Penelitian Bisnis …, 2023 - e-journal.nalanda.ac.id
Dengan adanya pemasaran digital memungkinkan konsumen untuk bisa berhubungan
langsung dengan pemilik bisnis melalui akun media sosial. Aplikasi TikTok merupakan …

Pengaruh Viral Marketing Dan Neuromarketing Terhadap Keputusan Pembelian Cromboloni Roti'o Di Cabang Manhattan Square Medan

R Rahmaini, SA Salqaura - Jurnal Ilmiah Manajemen …, 2024 - jurnalmahasiswa.uma.ac.id
The purpose of this study was to determine the effect of Viral marketing on purchasing
decisions, to determine the effect of Neuromarketing on purchasing decisions (3) test the …

[PDF][PDF] Marketing Mix: Meningkatkan Volume Penjualan Umkm di Era Covid-19

HN Safa'atin, D Anggarwati, B Supeno - Jurnal MANAJERIAL, 2022 - academia.edu
Adanya krisis Covid-19 berdampak bagi para pelaku bisnis UMKM yang ada di Indonesia.
Namun, tidak semuanya UMKM terdampak dengan adanya pandemi dan ada beberapa …

Pengaruh Viral Marketing, Brand Ambassador Dan Online Customer Review Terhadap Keputusan Pembelian Di Marketplace Tokopedia Dengan Gaya Hidup …

WA Widyadhari - 2023 - eprints.ums.ac.id
Penelitian ini bertujuan untuk mengetahui pengaruh viral marketing, brand ambassador,
dan online customer review terhadap keputusan pembelian di marketplace Tokopedia …

Perilaku Impulse Buying Pengguna Shopee Masa Pandemi Covid-19

KA Wijaya, KI Tjiptodjojo - Ekonomi, Keuangan, Investasi …, 2023 - ejurnal.seminar-id.com
Abstrak− Munculnya era Covid-19 telah memengaruhi berbagai aspek kehidupan di
masyarakat yang dimana hal ini juga berpengaruh kepada perilaku konsumen masyarakat …

The The Mediating Role Of Trust In The Influence Of Viral Marketing And Online Consumer Reviews On Purchasing Decisions Skintific Product In TikTok

D Murni, M Salim - … REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis, 2024 - jurnal.unived.ac.id
Online shopping in Indonesia will continue to increase along with technological advances,
Data collected by APJII and Suara. com shows that" more than 74% of Indonesians choose …

The Impact of Viral and Influencer Marketing on Skintific Purchase Decisions: Exploring the Mediating Role of FoMO

PSP Sari, GS Darma - Tec Empresarial, 2024 - revistas.tec-ac.cr
The purpose of this study is to explore the role of Fear of Missing Out (FoMO) with the
presence of influencers and skincare promotional content, as well as investigating the …