Today, the costumer is the key to success or failure of a company, so examination of factors
affecting the behavior of costumers, especially the intention of buying, is important. One of …

Conclusion Multilevel analysis strengthens the understanding of the relationship between
social network quality at the community level and impulsive buying behavior, particularly …

Objective In today's rapidly growing era of internet and mobile technology, customers can
shop anytime and anywhere. Increased online shopping due to various marketing strategies …

هدف: امروزه با رشد سریع اینترنت و تکنولوژی‌های کاربردی تلفن همراه، مشتریان می‌توانند در هر
زمان و مکانی خرید کنند. افزایش خرید آنلاین به‌دلیل اجرای انواع استراتژی‌های مختلف بازاریابی …‎

Impulse buying is one of the most important consumer behavior and the most vital issues in
today's market. The purpose of this study is to explain a comprehensive model of impulse …