Decades of ambidexterity research have gained huge scholarly attention from diverse
research areas like marketing, organizational learning, innovation management, supply …

Purpose This study aims to provide empirical findings of the extent to which the
ambidexterity found in innovation and social networks will mediate the relationship between …

Grounded on the resource-based view, this study aims to examine the mediating role of
product launch quality as a deployment mechanism in the association between market …

Purpose The purpose of this paper is to examine the antecedents of organizational
ambidexterity of foreign ventures in an emerging market. Organizational ambidexterity, the …

Purpose Given that the literature in terms of business ambidexterity is continually growing,
the of this paper is to identify the future research suggestions made by several authors with …

Despite the acknowledged importance of innovation for enterprises' sustainable
development, in comparison to technological innovation, research on market-based …

From a contingency view, we aim to contribute to a better understanding of how exploitation
and exploration influence performance. By conducting a meta-analysis, we aim to answer …

Purpose Based on the resource-based view and dynamic capabilities theory, this study aims
to examine the complementarity between market orientations and launch proficiency as a …

Purpose The purpose of this paper is to propose an overarching unifying theory where first-
mover advantages are a conditional effect, not a main effect. By offering a closer look at how …

The impact of history and the use of firms' past in theoretical models examining firm
strategies have garnered increasing attention. Whether firms can benefit from their history …