PERCEIVED RISK AND ONLINE PURCHASE INTENTION: THE INTERACTION EFFECT OF TRUST

J Hussain, T Firdus, A Tahir… - Sarhad Journal of …, 2023 - journal.suit.edu.pk
This study is aimed to investigate the relationship between perceived risk and online
purchase intention, as well as the moderating role of trust on the mentioned link among the …

Perceived Risk and Behavioral Intention of Customers Using Bayesian Technique

DT Cuong - Computer Science On-line Conference, 2024 - Springer
In recent decades, the Internet has seen significant development, transforming into an
expansive worldwide marketplace facilitating the exchange of various commodities and …