This study surveys professional niche sports sponsors in an effort to empirically understand
what selection criteria these companies deem important when evaluating professional niche …

In recent years we have seen an increase in corporate and media interest in women's sport
leagues and events. Despite the increase in commercialism and professionalism of women's …

Sponsorship is very important for the sustainable development of sports, and the motivation
of sponsors will have an impact on consumers' willingness to buy the products of sports …

Sponsorship funding often represents a significant portion of a niche sport property's
operating capital. Considering professional niche sport properties often solicit the same …

Professional niche sports are tremendously reliant on the resources received via corporate
sponsorship as they are unlikely to attract substantial revenue via media contracts, ticket …

Brand awareness is frequently cited as a main objective for firms engaging in sponsorship
and is often used as a measurement of sponsorship effectiveness. Meanwhile, sport …

The exposure of college baseball has grown dramatically in recent years due to increased
television coverage. For many communities, the expenditures of sport tourists related to …

This study explored the relationship between sponsorship objectives and sport team
reputation from the perspective of companies. Our data were based on a questionnaire sent …

Rose Chepyator-Thomson Ryan Turcott Matthew Lee Smith he United States is the
heartland of global basketball, whether played at the professional or collegiate level. The …

Corporate investment in sponsorship has increased dramatically in recent decades and
growth rate in sponsorship has exceeded any other marketing communications tool …