Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
Artificial intelligence consumer behavior: A hybrid review and research agenda
The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …
transformed consumer behavior (CB). As consumers interact with these applications on …
Manager appraisal of artificial intelligence investments
Artificial intelligence (AI) is an important source of competitive advantage as it enables task
augmentation and automation. However, while AI can create significant value, it is important …
augmentation and automation. However, while AI can create significant value, it is important …
[PDF][PDF] Revolutionizing healthcare platforms: the impact of AI on patient engagement and treatment efficacy
This paper explores the evolving landscape of patient engagement in healthcare,
emphasizing the pivotal role of artificial intelligence (AI). It delves into the historical context of …
emphasizing the pivotal role of artificial intelligence (AI). It delves into the historical context of …
AI marketing and AI-based promotions impact on consumer behavior and the avoidance of consumer autonomy threat
Artificial intelligence (AI) is gaining traction in a variety of fields as a way to cut costs, boost
revenue, and improve customer happiness (Johnson et al., 2022). Many organizations-and …
revenue, and improve customer happiness (Johnson et al., 2022). Many organizations-and …
Cognitive analytics enabled responsible artificial intelligence for business model innovation: A multilayer perceptron neural networks estimation
RP Kanungo, R Liu, S Gupta - Journal of Business Research, 2024 - Elsevier
Cognitive analytics employs and analyses complex and heterogeneous data sources
generating deeper insights that mimic the natural intelligence of the human brain. Cognitive …
generating deeper insights that mimic the natural intelligence of the human brain. Cognitive …
Live influence: Redefining credibility and attractiveness in healthcare livestreaming
This study examines the evolving dynamics of healthcare livestreaming on digital platforms,
specifically focusing on its impact on audience engagement and the credibility of medical …
specifically focusing on its impact on audience engagement and the credibility of medical …
Guest editorial overview:'Mapping the future of consumer behaviour using disruptive technologies'
Businesses of the 21st century are utilizing technology in developing offerings for the growth
of their businesses. From taking a minor role in formulating business decisions, technologies …
of their businesses. From taking a minor role in formulating business decisions, technologies …
[PDF][PDF] A New Walk in the Future of the Metaverse: Marketing Implications for Consumer Behavior
The metaverse is a lasting 3D virtual and immersive environment where users interact
across various devices (Evans, Frith, and Saker 2022; Mystakidis 2022). Key elements …
across various devices (Evans, Frith, and Saker 2022; Mystakidis 2022). Key elements …
Analyzing the level of interest of high school students in solving mathematical problems in the modular and face-to-face learning
MM Espartero, KPD Calzada… - Environment and Social …, 2024 - esp.apacsci.com
As schools continue to adjust to changing circumstances, it is essential to use strategies that
not only help students learn, but also interest and inspire them. More effective and engaging …
not only help students learn, but also interest and inspire them. More effective and engaging …