Being one of the “mega trends” that has significantly impacted the tourism system, the role
and use of social media in travelers' decision making and in tourism operations and …

Consumer satisfaction is a central concept in modern marketing thought and practice.
Realization of its importance has led to a proliferation of research on the subject over the …

Purpose This research aims to investigate the effects of e-service quality on customer
satisfaction and customer loyalty. The moderating effects of web design and trust in the …

The current study develops a theoretical model of the effect of memorable tourism
experiences (MTEs) on behavioral intentions by examining the structural relationships …

Abstract Service researchers have emphasized the importance of studying the service
experience, which encompasses multiple service encounters. Although the reflection on a …

With the growth of Internet technologies more and more consumers are using it as a tool for
information seeking about a product or a company. Enhancement of the Internet, popularity …

Literature on consumer engagement is growing significantly, yet there is limited empirical
research on its drivers and outcomes. This study examines the key drivers and outcomes of …

Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

Consumer feedback platforms offer consumers tools to provide feedback on their market and
consumption experiences. Beyond broad prior characterizations, little is known about the …

Using qualitative studies involving executives and customers, this study explores the nature
and scope of customer engagement (CE), which is a vital component of relationship …