This study investigates the “effects of cable television on the life patterns of women in
Lahore, Pakistan” through survey using interviews' schedule as a tool of data collection. It …

Abstract In Pakistan, Television (TV) morning shows attained a lot of popularity among urban
women over time due to the presentation of women centric content. This study has attempted …

This study investigates the “Impact of Indian dramas on language and dressing of females of
village Sehowal district Sialkot” through survey using a questionnaire as a tool of data …

The study is based on content analysis of four dramas from Pakistani private television
networks. Two dramas from Hum TV and two dramas from ARY Digital were selected using …

Examining anew the notions of media imperialism and globalization of media, this book
disrupts the generalised consensus in media scholarship that globalization of media has put …

In this article we focus on globalization of mass media in Pakistan, as well as the impacts of
globalization on electronic media and print media. Number of international channels …

The purpose of this research is to look critically at the way women are represented in
mainstream entertainment media on Pakistani television channels, mainly in televised …

Electronic media, particularly television (TV), remains an important tool which can contribute
positively in achieving women's empowerment (WE) in developing countries. In Pakistan, TV …

The present research deals with identification of liberalism, use of gendered language and
portrayal of women in Pakistani Urdu drama content. Urdu dramas which were shown on …

This study indicates the “Influence of TV Dramas on the Dressing Style and Way of Taking of
Women in Tehsil Karor Lal Eason District Layyah”. In this way data was collected from one …