The study of consumer behavior is very challenging task. If a company wants to survive, it
should be able to compete well. The main purpose of this research is to measure the impact …

E-commerce offers goods via digital channels and the delivery of those goods mainly by
parcel post. In contrast, i-commerce offers information goods–content and software–also via …

The purpose of this paper is to provide a quantitative analysis of selling information
products, aiming to determine the best sale channel and versioning strategy in the presence …

Recent research has recognized cloud computing as a new paradigm of servitization in
which software products are offered based on service contracts. Thus, instead of selling …

Product bundle pricing is a pricing strategy in which several products, services, or any
combinations of them are presented to the customers as a single package with a single …

Enterprise Resource Planning (ERP) systems vendors face great challenges to enhance
their market position and maximize their profits. Being able to simultaneously predict the …

Recent expansion in availability of data and of technological resources, as well as the ease
of generating, reproducing and adapting digital products and services (DPS), has greatly …

Plattformökosysteme haben sich zu einem erfolgreichen Konzept entwickelt und weisen
vielfältige Wettbewerbsvorteile gegenüber Pipeline-Geschäftsmodellen auf. Eine Plattform …

The aim of this paper is to provide a new fuzzy Multiple-Attribute Decision Making model for
evaluating product pricing strategies. The problem is structured in a hierarchical setting …

Information in the form of data, which can be stored and transferred between users, can be
viewed as an intangible commodity, which can be traded in exchange for money …