Transformer, an attention-based encoder–decoder model, has already revolutionized the
field of natural language processing (NLP). Inspired by such significant achievements, some …

This research aims to investigate tourists' sustainable consumption values and choice
behaviour regarding green products in Europe by integrating the Theory of planned …

The heavy environmental effect of the fashion industry, along with the growing interest of
consumers in sustainability issues, is driving this industry towards greater ecological …

In light of the growing role of social media marketing in the success of businesses and its
low adoption rate among small and medium enterprises (SMEs), this study aims to identify …

The exploration of service experiences in rural tourism is an important area in tourism
research because it concerns the comprehensive visit and stay in a rural area …

The present study intends to unwrap the influence of social media electronic word of mouth
(eWOM) on revisit intention post-COVID-19 applying the theory of planned behavior (TPB) …

The purpose of this study is to investigate a comprehensive multidimensional model of the
gastronomic and accommodation experiences of domestic tourists, their links to satisfaction …

This research aims at contributing to the integration of other constructs that have not been
traditionally used in the Theory of Planned Behavior (TPB). The paper's goal is to render the …

Purpose-The present study aims to investigate the interrelationship between information and
communication technology (ICT) improvement, destination brand image, destination …

This study examines the impact of tourists' perceptions of a destination's sustainability on
their satisfaction and revisit intention. Specifically, perceived sustainability of a destination is …