Effect of corporate ethics and social responsibility on OCB: the role of employee identification and perceived CSR significance
AN El-Kassar, MM Yunis, A Alsagheer… - Management in the …, 2023 - taylorfrancis.com
The objective of this study is to examine the nature of the association that corporate ethics
and CSR have with the two dimensions of organizational citizenship behavior (OCB), OCB …
and CSR have with the two dimensions of organizational citizenship behavior (OCB), OCB …
Managing founder-based brand identity during succession
Linking the literature on brand management and family firms, this paper explores how family
firms manage a founder-based brand identity during succession. An exploratory case study …
firms manage a founder-based brand identity during succession. An exploratory case study …
Identifying misleading corporate narratives: the application of linguistic and qualitative methods to commercial determinants of health research
I Fitzpatrick, A Bertscher, AB Gilmore - PLOS Global Public Health, 2022 - journals.plos.org
Narratives are key to the way corporations represent themselves to the outside world, are
important to the development of shared understandings and ultimately determine whether …
important to the development of shared understandings and ultimately determine whether …
Re-Examining the Meaning of Corporate Branding: Does Corporate Advertising Give Useful Insights?
O Otubanjo, C Epie - IUP Journal of Brand Management, 2017 - search.ebscohost.com
The paper re-examines the meaning of corporate branding from a conceptual and an
interpretive methodological perspective through a two-stage process. The first phase is …
interpretive methodological perspective through a two-stage process. The first phase is …