BA Mokoena, MR Dhurup - The International Business & …, 2017 - researchgate.net
Market orientation has been illuminated as a critical component in shaping an institution's success. While marketing orientation is embedded within the philosophical foundation of …
This study has been carried out to observe the relation of strategic orientations (market and learning) with SMEs' performance. This study was cross-sectional research using a …
J Ofori-Amanfo, SW Akonsi… - European Business …, 2022 - emerald.com
Purpose The purpose of this study was to examine the extent to which organisational capabilities do impact the performance of small-and medium-sized enterprises (SMEs) in …
N Shankar - Transnational Corporations Review, 2020 - Elsevier
This study investigates the impact of Global Economic Policy Uncertainty (GEPU) on firms' key marketing strategies namely, innovation as characterised by R&D spending and new …
MZ Arshad, T Meirun, M Javaid, M Ali… - … Journal of Disaster …, 2020 - researchgate.net
The core objective of this study was to identify how Learning Orientation and Entrepreneurial orientation affect the performance of SMEs. The small and medium-sized enterprises (SMEs) …
J Hussain - City University Research Journal, 2015 - cusitjournals.com
In today's competitive business environment, firms that are not market and entrepreneurially oriented disappear from the market within no time. This study is aimed to examine the effect …
AA Sendaro, R Baharun - Global Business Review, 2020 - journals.sagepub.com
This empirical article fills the research gap by testing individual market orientation as a mediator in the relationship between the emotional intelligence (EI) and individual …
Research examining the relationship between market orientation (MO) and business performance has recently received considerable attention in both marketing and the …