[HTML][HTML] Act as you preach! Authentic brand purpose versus “woke washing's” impact on brand credibility: The moderating role of cause involvement and consumer …

N Walter, U Föhl, F Sander, A Nies - Journal of Business Research, 2024 - Elsevier
An increasing number of brands are taking a stance on current socio-political issues such as
climate change, racism, and LGBTQ discrimination, thereby adopting a purpose-driven …

TOTAL VIEWS: 541

S Guo - hillpublisher.com
This paper aims to investigate the innovation, practice, and impact of circular business
models (CBMs) in sustainable fashion brands. Through an in-depth analysis of the …

Construction and Application of Evaluation Indicator System of Higher Education Internationalization in the Context of China's “Double First-Class” Initiative

Z Luo, M Yuan, X Hu, J Lai, D Chen - The Educational Review …, 2024 - hillpublisher.com
Higher education internationalization has been extensively researched, but evaluation
indicator systems are often unable to be aligned with the available official data. In addition …