The Journal of Marketing Education is publishing a special issue on Sales Education and
Training in August 2014. In this article, we review the sales education literature from four …

This study presents a meta-analysis of research on gender differences in perceptions of
ethical decision making. Data from more than 20,000 respondents in 66 samples show that …

A heterogeneous survey sample of for-profit, non-profit and government employees
revealed that organizational factors but not personal characteristics were significant …

Students' desire and intention to pursue a career in sales continue to lag behind industry
demand for sales professionals. This article develops and validates a reliable and …

Sales promotional activities account for a significant portion of the integrated marketing
communications budget of most companies, but there are times when promotional plans …

Many believe that colleges of business have a role to play in improving the level of
marketing ethics practiced in the business world, while others believe that by the time …

This research explores the impact of coercive, mimetic, and normative isomorphic pressures
on the coverage and offering of courses addressing ethical, social, and sustainability issues …

Concerns are constantly raised about marketing's negative effects on cultural values.
Society demands that businesses and marketers, in particular, be more ethically …

Acting on the needs of recruiters and employers, researchers have identified factors
affecting student perceptions of professional sales jobs. Although implicitly understood by …

Most of research on fostering ethical behavior among students has taken place in US and
Europe. This paper seeks to provide additional information to both educators and …