Reflective communication management, future ways for public relations research

B Van Ruler, V Dejan - Annals of the International Communication …, 2005 - Taylor & Francis
In this chapter, we propose a two-by-two-dimensional definition of communication and
management deriving four basic models of communication management as a result. These …

A first look for parameters of public relations in Europe

B Van Ruler, D Vercic, G Bütschi… - Journal of public relations …, 2004 - Taylor & Francis
Given the increasing globalization of business, 1 of the new challenges public relations
practitioners have to face is meeting the needs of the more and more diverse and …

Beyond excellence: Extending the generic approach to international public relations: The case of Bosnia

ML Kent, M Taylor - Public relations review, 2007 - Elsevier
This article extends the generic approach to international public relations research. The
current generic approach, based on the Excellence theory of public relations, suggests a …

What in the world is public relations?

T Watson - Perspectives on public relations historiography and …, 2015 - Springer
This chapter analyzes the antecedents, springboards and restraints that have shaped the
development of public relations (PR) in more than 70 countries. Based on data from …

Public relations role in a global competition “to sell” alternative political and socio-economic models of market economy

R Lawniczak - Public Relations Review, 2007 - Elsevier
This article extends the transitional public relations approach to international public relations
research. The arguments are presented that public relations strategies and instruments were …

Protocol journalism as a framework for understanding public relations–media relationships in Kosovo

M Taylor - Public Relations Review, 2009 - Elsevier
There is growing interest about the ways in which the public relations field can contribute to
democratization and civil society initiatives. Some scholars see enormous potential for …

Public relations by newly privatized businesses in Bosnia-Herzegovina

ML Kent, M Taylor, L Turcilo - Public Relations Review, 2006 - Elsevier
Public relations as a communication function is emerging as an important organizational
process in many parts of the world. This paper examines the development of public relations …

[图书][B] Communication yearbook 29

PJ Kalbfleisch - 2009 - taylorfrancis.com
For the past 55 years, the International Communication Association (ICA) has provided a
venue for scholars and researchers to share ideas and findings in all aspects of the field of …

The innovativeness-needs paradox and global public relations: Some propositions on the need for international public relations subsidies

K Sriramesh, D Vercic - Media Asia, 2004 - Taylor & Francis
This paper begins by contending that although international PR has become an increasingly
popular and essential domain of organizational activities, scholarly research on this topic is …

Stakeholder thinking and a pedagogical approach in public relations processes: Experience from transition societies

K Tampere - Journal of Public Relations Research, 2007 - Taylor & Francis
Public relations (PR) and communication management (CM) processes have mostly been
studies in stable democratic societies. This article, focusing on the republics of the former …