In the dynamic landscape of electronic commerce (e-commerce), understanding and
adapting to evolving consumer behavior is critical for the sustained success of online …

This research conducts a bibliometric analysis to examine the development of international
accounting research over the past two decades. Utilizing a quantitative approach, we …

This study conducts a bibliometric analysis to systematically map the research landscape on
the influence of social media on consumer food behavior. The analysis encompasses 1000 …

This research investigates consumer perceptions of product quality, sales promotion, and
ease of purchase in the context of start-up companies in Indonesia. A quantitative research …

Penelitian ini menyelidiki dampak dari strategi pemasaran digital, citra merek, dan loyalitas
pelanggan terhadap kinerja penjualan produk fesyen di Shopee, sebuah platform e …

This study looks at the dynamics of technical innovation adoption and how it affects the
productivity of small-scale craft businesses in West Java, Indonesia. A quantitative approach …

This research investigates the interrelated factors influencing customer loyalty in the tourism
industry of West Java. Through a comprehensive study involving 200 respondents, we …

Health monitoring is one of the many industries that has been transformed by the Internet of
Things'(IoT) explosive growth. A thorough bibliometric analysis, cluster analysis, and term …

Abstract Micro, Small, and Medium Enterprises (MSMEs) are crucial in driving local
economic development in rural areas. However, these businesses often need help with …

Penelitian ini menyelidiki pengaruh adopsi e-commerce terhadap margin keuntungan dan
pangsa pasar pedesaan di sektor pertanian organik di Bandung melalui analisis kuantitatif …