Deep learning in the industrial internet of things: Potentials, challenges, and emerging applications
Recent advances in the Internet of Things (IoT) are giving rise to a proliferation of
interconnected devices, allowing the use of various smart applications. The enormous …
interconnected devices, allowing the use of various smart applications. The enormous …
AI advertising: An overview and guidelines
Advertising has rapidly evolved in recent years, with a significant increase in the use of
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …
artificial intelligence (AI) and its applications. While AI advertising literature dates to the …
Artificial Intelligence and reduced SMEs' business risks. A dynamic capabilities analysis during the COVID-19 pandemic
N Drydakis - Information Systems Frontiers, 2022 - Springer
The study utilises the International Labor Organization's SMEs COVID-19 pandemic
business risks scale to determine whether Artificial Intelligence (AI) applications are …
business risks scale to determine whether Artificial Intelligence (AI) applications are …
Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising
Traditionally, the production and distribution of advertising material has relied on human
effort and analog tools. However, technological innovations have given the advertising …
effort and analog tools. However, technological innovations have given the advertising …
Advertising benefits from ethical artificial intelligence algorithmic purchase decision pathways
Artificial intelligence (AI) has dramatically changed the way organizations communicate,
understand, and interact with their potential consumers. In the context of this trend, the …
understand, and interact with their potential consumers. In the context of this trend, the …
ChatGPT, AI advertising, and advertising research and education
Since ChatGPT was released on November 30, 2022, followed by Microsoft's
announcement of its artificial intelligence (AI)–powered new Bing search engine on …
announcement of its artificial intelligence (AI)–powered new Bing search engine on …
A framework for understanding artificial intelligence research: insights from practice
Purpose The current evolution of artificial intelligence (AI) practices and applications is
creating a disconnection between modern-day information system (IS) research and …
creating a disconnection between modern-day information system (IS) research and …
Human versus chatbot: Understanding the role of emotion in health marketing communication for vaccines
WHS Tsai, D Lun, N Carcioppolo… - Psychology & …, 2021 - Wiley Online Library
Based on the theoretical framework of agency effect, this study examined the role of affect in
influencing the effects of chatbot versus human brand representatives in the context of …
influencing the effects of chatbot versus human brand representatives in the context of …
Consumer behaviour: Applications in marketing
We have designed this book to support courses in consumer behaviour at Master's level. It is
also suited to more advanced teaching at first-degree level. Our intended audience is those …
also suited to more advanced teaching at first-degree level. Our intended audience is those …
Artificial intelligence consumer behavior: A hybrid review and research agenda
The advancement of artificial intelligence (AI) technology and its applications has drastically
transformed consumer behavior (CB). As consumers interact with these applications on …
transformed consumer behavior (CB). As consumers interact with these applications on …