The substantial growth of e‐commerce sales, driven by digital advancements, has enticed
brands to sell direct‐to‐consumers (DTC) online. Despite the growth of the DTC online retail …

The importance of store atmospherics on consumers' shopping behavior has been widely
studied since the 1970s. Over the years, and with the development of technology, store …

Chatbots incorporate various behavioral and psychological marketing elements to satisfy
customers at various stages of their purchase journey. This research follows the foundations …

Purpose This study aims to embark on a bibliometric journey through the International
Journal of Retail & Distribution Management (IJR&DM) to delve into its rich repository of …

Purpose Omnichannel retailing has changed the behaviour of consumers by empowering
activities like showrooming which is the process of collecting product information in store …

The unprecedented dissemination of digital technology has changed people's psychology
including their shopping behaviour in the last two decades. Smartphone led digital …

Purpose The purpose of this paper is to determine the influence of mobile design features
on consumers' mobile app stickiness intentions, as mediated by users' emotional response …

Purpose Taking the perfect perspective of customers' satisfaction, this paper aims to
investigate the elements affecting customer satisfaction in business-to-consumer (B2C) …

Marketing and supply chain management have a symbiotic relationship within any
enterprise, and together they are vital for a company's viability and success. This book offers …

Although online stores drive offline stores and vice versa, knowledge of these reciprocal
effects is still scarce. The authors analyze whether reciprocal effects between images of …