People make judgments about thousands of different objects and concepts on a day-to-day
basis; however, capturing the knowledge that subserves these judgments has been difficult …

Interpersonal communication is an integral part of everyday life. People are constantly
sharing thoughts, opinions, and information with others, both online and offline. Further …

From advertisers and marketers to salespeople and leaders, everyone wants to hold
attention. They want to make ads, pitches, presentations, and content that captivates …

Consumers are often frustrated by customer service. But could a simple shift in language
help improve customer satisfaction? We suggest that linguistic concreteness—the tangibility …

Influencer marketing is a popular strategy to connect with consumers. However, influencers'
use of overly high-arousal language in promoting products (eg,“it's totally AMAZING!”) has …

As consumers move through their decision journey, they adopt different goals (eg,
transactional vs. informational). In this research, the authors propose that consumer goals …

When sharing information and opinions about products, services, and experiences,
communicators often use either past or present tense (eg,“That restaurant was great” or …

Lexical Simplification is the process of replacing complex words in a given sentence with
simpler alternatives of equivalent meaning. This task has wide applicability both as an …

Influencer marketing is a popular strategy to connect with consumers. However, influencers'
use of overly high-arousal language in promoting products (eg,“it's totally AMAZING!”) has …

How can social media managers engage consumers to share posts with others? Extending
regulatory mode theory, we demonstrate that high construal levels enable the integration of …